PJHTech Images

PNG or SVG for a logo?

Use SVG when the logo is genuine vector artwork and the destination accepts it. Use PNG when you need a raster copy, including a transparent one.

Vector and raster scaling

Vector circle and triangle rendered at the display size.
Vector artwork
Download original file
Similar shapes from a 32-pixel raster enlarged with nearest-neighbor sampling.
32 × 32 raster enlarged
Download original file

The vector keeps smooth edges when enlarged. The 32 × 32 raster shows square steps with nearest-neighbor enlargement; other resizing methods can soften those steps.

Settings and measurements
FileDimensionsBytesExport settings
vector-shape.svg256 × 256302Default
raster-shape-enlarged.png256 × 256847Optimize: True

Python 3.14.4, Pillow 13.0.0, Platform Linux, Webp 1.6.0, Jpeg 6.2, Avif 1.4.2

Start with the source

A logo supplied as paths can be resized for different uses. A small bitmap wrapped in an SVG file still contains the same limited picture.

Hand over the right file

For a PNG, export enough pixels for its intended size. For an SVG, check that fonts and other resources will still work on the recipient's system.

Keep the vector original. Name the raster copy clearly, for example logo-600px.png.

Related guides

Sources